Political Ideologies in Assessing the Mass Media
Political ideologies are a prevailing feature of 20th century thought, not least the battle between the left and right, the free market and the centrally controlled socialist utopia. Hans Magnus Enzensberger is perhaps the best example of this, transforming and supposedly adapting the socialist rhetoric into one which he believes can fit the model of the mass media within the society. Unfortunately, the result is one full of glaring ironies and ignorant of the reality, transforming the subjective into an objective fallacy. By viewing this transforming social construct through such a narrow guise, he perhaps did it its greatest disservice, one that also highlights the implicit problems held within Marxism as a doctrine, along with the lack of realism within critical thought. By focusing on the singularity of the enslavement/manipulation model, Enzensberger himself became a victim of ideological dogma. This is especially prevalent when considering his application of hegemony to the mass media and the manipulation of the lower class consciousness and inevitably allows further examination of bias within the area as a whole.